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HB Concepts is a female-led distribution company based in the United Arab Emirates (UAE) that has sole distribution rights of LPG endermologie, the global brand fighting for natural beauty.

The company supplies more than 200 clients with a full range of equipment, offering popular European treatments and cosmetics for spas, hospitals, hotels, and wellness centers. To manage inventory and deliver quality customer service, the company implemented an ERP solution using Microsoft Dynamics 365 Business Central.

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